Artist show Jan 27th 2010

A Woman’s Hero?


It was 7:00pm on January 27th in the year 2010. The guest artist visiting the University Of South Florida was Jackie Battenfield. Famous for her paintings, leadership, and knowledge about the real world; she single-handily stormed through a life of unknown madness to leap to having her own book, The Artist’s Guide. The book uses a step by step process for dealing with the different archetypes of the art world. She explained how she got to this point starting with school. Battenfield graduated with a masters in 1978 while working at a painting supply company. Later in 1981, she decided to open up a non profit gallery in Brooklyn for artists called Rotunda. She started with a $5,000 grant and turned it over into 250,000 dollars by 1989. Jackie Battenfield learned how to write grants, sell paintings, and all while getting married and having a baby in 1982. A terrific challenge for a mom who taught herself everything about the gallery. Battenfield soon did not want to be in Gallery anymore and felt like producing more of her own artwork. As soon as she had her second child she quit the gallery in 1989. Working on her five year plan to be successful, she sold her paintings at galleries which started to pay for everything she needed. In 1991 she made $10,000 off one painting! Can you believe that? Jackie Battenfield now gives seminars around the world and teaches at Columbia University. I learned from her lecture that if I set my goals, I can accomplish them just as she did. She said to always write thank you notes, do follow up calls, and always think about the next year right now. This woman had plans and nothing stopped her from achieving those goals, not even her two kids and husband. G.A.P. Goals- Attitude- Perseverance